business help

If like me, you get really involved with your career then you'll understand there's a delicate line between a job and a career. This page is designed to help you with your job requirements and therefore drive your career as a result. It's not just about being capable - it's about being able and some development and networking is going to help you along with that. Share it - if you have any articles you would like to contribute or have seen an interesting article, please contact me and I will get it online here.

Spiral branding
Fast company ate my brain
The time/cost/benefit ratio

Keep your knowledge up-to-date with regular 5-page business book summaries
Make sure you're networking with your peers

Blue Ocean Strategy
Blue ocean strategy provides a systematic approach to break out of the red ocean of competition and make the competition irrelevant by reconstructing market boundaries to create a leap in value for both the company and its buyers. Instead of competing in existing industries, blue ocean strategy equips companies with frameworks and analytic tools to create their own blue ocean of uncontested market space. The book, however, tackles not only the challenge of how to create blue oceans, but also the equally important challenge of how to execute these ideas in action in any organisation.

Selling to Big Companies
Selling your products or services to big companies isn't easy in today's market. So much has changed in these past few years - especially since decision makers seldom answer their phones, roll all calls to voicemail and never call you back. Traditional prospecting or cold calling approaches are totally ineffective. In short, it's tough out there! To win business with these large corporations, you need fresh sales strategies, not a bunch of worn out, manipulative sales training techniques. That's exactly what you'll find on this site — sales training that helps you crack into corporate accounts, create demand and grow your business.